In 1987, Rick Hemmerling and Joe Boldan attended a fishing trade show. They talked to fly-fishermen who wouldn’t blink at dropping $1,000 for a rod and reel. These guys would pay $3,000 just to get to Christmas Island. Yet there wasn’t a shirt made to fit their needs. So Rick and Joe listened to what they wanted in a shirt. Before long, they introduced the Baja. The rest is history.

Ex Officio, founded in 1987, has continued to introduce clothing innovations that have been enjoyed by millions of active people. Ex-O offered the first climate control vented shirts. Moisture wicking, fast-drying clothes that provide serious UV protection. Stain-resistant and now even bug repellant clothing.